Thermometrics Corporation Rebranding In 2011
Since 1965 Thermometrics has been designing and manufacturing analog and digital temperature sensors, RTD's, Thermocouples,
Bearing Sensors, Thermowells, Sanitary Sensors and Accessories for the industrial community. Based in Northridge, California Thermometrics
has earned a reputation in Pharmaceutical, Aerospace, Marine, Petro-Chemical, Food Processing, Defense, Global Security and Utility industries
for engineering high-quality, high-reliability temperature sensors.
Thermometrics has come a long way in the 55 years since it started operations. By the early 90's Thermometrics had become a recognized name as
temperature instrumentation manufacturer, making Thermocouples and Rtds for various industries and applications. This is when Thermometrics turned
its focus to becoming a source for all temperature sensing needs. Thermometrics received ISO certification in 2001, signifying its international business stature.
We have enjoyed over five decades of continued expansion and growth, leading to today's Thermometrics of over thirty employees, two Sales and Engineering offices,
and new manufacturing facility. Our capabilities now include not only the manufacturer of RTD and Thermocouple temperature sensors, but also of custom fittings
and special hardware to complement these sensors. Our facilities include temperature sensor manufacturing, a comprehensive machine shop, and our own sheet metal shop.
Thermometrics identity has changed from the small company that started in 1965, and it was made a priority to look into a new branding image that would reflect our evolution. New brand identity development was started in 2010. The process was completed in January 2011.
In essence, the new brand represents not only the evolution of Thermometrics over the past 55 years, but the core attributes of the company:
- •Customer Satisfaction
- •Continuous Improvement
The new brand identity was used in the development of the new Thermometricscorp.com web site. The launch of the new web site represents the first exposure of the new brand to the general public. In the coming month's business correspondence, marketing literature, ads and other forms of communication will reflect the new look.
A major focus of Thermometrics brand messaging is its vital collaboration with customers' engineers. Engineer-to-Engineer interaction helps Thermometrics create custom and integrated components that achieve the highest degree of innovation, quality and functionality.
At Thermometrics, our guiding objectives are Customer Satisfaction and Continuous Improvement. We accomplish this through monitoring our systems, measuring our performance and employee development. Our goal is to continually work at being the most successful company in the world, in delivering the highest quality of products, technology, competitive pricing, continuous customer service and assuring our customers of nothing less!
Thermometrics has not changed the way it does business, but it has evolved and will continue to grow in ways that enhance product and service values for the customer. Although only a symbol, this new brand identity signifies the beginning of a new era of success for Thermometrics Corporation and its business partners.